Specialists in medtech sales and marketing recruitment since 1997

Advance Recruitment brings together medtech and healthtech businesses and the commercial professionals who can help them grow.

For almost three decades, we have recruited across medical sales, marketing and commercial leadership. Our specialist knowledge, established network and search-led approach help clients reach and assess strong talent, while giving candidates informed, honest support with important career decisions.

Whether we are helping a business make a critical appointment or supporting an individual with their next career move, our aim is to create a recruitment experience built on expertise, transparency and mutual respect.

Hiring for your team? Talk to us

Our story

Nearly three decades of specialist recruitment

Advance Recruitment was established in 1997 with a clear purpose: to provide medical sales companies and candidates with a more knowledgeable, professional and accountable recruitment service.

Since then, the healthcare market has changed considerably. We have worked through changes in NHS structure and procurement, the emergence of new clinical technologies and the growth of digital health. We have supported businesses entering the UK, launching new products, expanding territories, building complete commercial teams and appointing senior leaders.

Our services and search methods have evolved with the market, but our focus has remained consistent.

We specialise in understanding what makes people successful in medtech commercial roles and bringing the right organisations and individuals together.

Why specialism matters

We understand the market you operate in

Medical sales and marketing roles are not interchangeable.

Selling capital equipment calls for a very different track record from developing a consumables territory, introducing a new clinical technology or building clinical support for a procedure-based solution.

Those distinctions are second nature here. Commercial models, sales cycles, customers and working environments vary widely across medtech and healthtech, and so do the demands of field sales, clinical applications, product marketing, market access and commercial leadership.

Every Advance consultant has at least 12 years’ experience in medtech recruitment. That means you spend less time explaining your market before a search can begin, and your candidates hear from someone who recognises what their experience is worth and where it fits next.

Built on long-term relationships

A network built over nearly three decades

Our network has been built through long-term relationships with people across the medtech and healthtech sectors. Many candidates we first supported at the beginning of their medical sales careers have progressed into management, director and executive leadership roles. Some have subsequently returned to Advance as hiring managers and clients.

These relationships allow us to engage experienced professionals who may not be actively looking but are prepared to consider the right opportunity when it is presented credibly.

They also give us a deeper understanding of what candidates value, why strong people move and what can cause them to disengage from a recruitment process. That knowledge shapes how your opportunity is positioned and how it is discussed, so candidates make better-informed career decisions and you compete more effectively for the people you want to hire.  

See how we work

of our placements are made from passive candidates

Supporting businesses at every stage of growth

We work with medtech and healthtech businesses at different stages of commercial development.

Our services include Committed Search, Executive Search, Team Build and Recruitment Subscription, allowing the approach to reflect the seniority, scale and complexity of the hiring requirement.

 

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Emerging businesses

For companies preparing to launch, entering the UK market or making their first commercial appointments, we help define the roles required and find people capable of building early traction.

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Scaling businesses

For organisations launching products, expanding territories or increasing commercial coverage, we provide the search capacity and market insight needed to build stronger teams.

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Established businesses

For companies with an existing UK commercial operation, we support important replacements, specialist appointments, team development and senior leadership searches.

Supporting medical sales and marketing careers

Our relationship with candidates extends beyond filling an immediate vacancy. We support people at different stages of their careers, from those looking to enter medical sales through to experienced professionals considering management, director or executive leadership opportunities.

The aim is not to persuade someone to accept any available role. It is to help them understand the opportunity, assess whether it is right for them and make a well-informed decision.

That support includes:

  • Honest conversations about career goals and motivation
  • Guidance on suitable roles and employers
  • Salary and market insight
  • Interview preparation
  • Clear communication and feedback
  • Offer and resignation support
  • Ongoing contact as careers develop

 

Explore our candidate services

Our values

The principles that shape how we work

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Empathy

Recruitment decisions affect businesses, careers and lives. We take time to understand the priorities and concerns of everyone involved and treat people with respect throughout the process.

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Collaboration

The best outcomes come from working closely with clients and candidates. We share information openly, listen to different perspectives and encourage honest conversations throughout the search.

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Quality

We focus on delivering a thorough search and a well-assessed shortlist, rather than measuring success by the number of CVs sent. Every candidate presented should have a credible reason to be considered.

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Responsiveness

Recruitment processes lose momentum when communication is slow or unclear. We provide timely updates, gather feedback and address potential issues before they affect the outcome.

The experience we want to provide

Recruitment decisions have a lasting effect on both businesses and careers.

We want every client to feel informed, supported and confident in the search. Equally, we want every candidate, whether appointed or not, to receive honest information, timely communication and a professional experience throughout the process.

This is reflected in our independently gathered satisfaction scores:

96%

Client satisfaction

98%

Candidate satisfaction

Supporting our community

Our care and empathy extend beyond recruitment

We are a small team of committed animal lovers, with quite a menagerie between us, so animal welfare is particularly close to our hearts.

We support PawPurrs Halfway House, a Greater Manchester rescue helping stray, feral and unwanted cats. Alongside donations and fundraising, members of the Advance team provide practical support and foster cats while they wait for permanent homes.

Hiring for your commercial team?

Whether you have an important vacancy, are planning several appointments or want an informed view of the candidate market, we can help you determine the most appropriate approach.

Book a Hiring Review Call

Considering your next career move?

Whether you are actively searching or simply open to the right opportunity, you can speak to a specialist consultant who understands your market and career options.

Explore candidate services

Meet the Team

Karen McCurdy

Karen McCurdy

Managing Director
Liv Riley-Joyce

Liv Riley-Joyce

Senior Search Partner
Clare Brennan

Clare Brennan

Talent Partner